Most brands scale ads without knowing the number where they stop losing money, and almost nobody factors in what an agency fee does to it. Enter your numbers below, then get your break-even, your scale targets, and a full monthly profit simulation. No email required.
Below this number, every dollar of ads loses you money once product costs and your agency fee are covered, no matter what Ads Manager says. But break-even isn't the goal, it's the floor. Your scale targets build in the profit buffer.
Based on $8,000/m ad spend and $3,000/m agency fee. Both adjust live from the sliders. Break-even changes with spend, because the fee is spread across every ad dollar.
The honest takeaway: an agency fee raises the ROAS you need to break even, so an agency only makes sense if it lifts your ROAS by more than the fee costs you. That's the standard we hold ourselves to.
Break-even means zero profit: you've covered product, shipping, fees, the ad, and your agency. Nobody builds a brand at break-even. The +20% target keeps you safely profitable; the +50% target is where scaling gets comfortable, with profit to reinvest and room to absorb bad weeks.
This is the most you can pay to acquire one order before losing money on it. It's also the single most useful number for judging ad performance day to day: CPA is harder for attribution errors to distort than ROAS.
A $5k/m fee on $5k/m spend doubles your effective cost per dollar of ads; the same fee on $30k/m spend barely moves it. An agency has to lift performance by more than its fee costs you, or you're paying for a worse outcome. Run the numbers before signing anything, including with us.
Spend, tracked revenue, and ROAS, straight from Ads Manager.
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