Two founders in Melbourne, seven years inside Meta ad accounts, 500 brands managed and audited. We take on brands whose ads have stopped moving, and we get them moving again.
adiverse is run by the two people you will actually talk to. We are both media buyers and we are both creative strategists. What differs is how we get to an answer, not what we are capable of. You will know who is on your account and why each decision was made. No ticket system, no black box.
We built adiverse on a simple observation: most agencies are still structured around a version of Meta that no longer exists. They optimise targeting the platform took away from them and produce a handful of ads a month, then wonder why the account has flattened. We built around what the algorithm actually rewards instead.
Lachie buys media and builds creative strategy, and leans analytical. 7 years on Meta full time across 500 ecommerce ad accounts, so when an account stalls he has usually seen that exact failure before in that exact category. Account structure, budget decisions and reading what the data says to do next.
Sophie buys media and builds creative strategy, and leans creative. Angles, concepts and everything your customer sees in the feed. Every asset that leaves adiverse goes through her hands, from first concept to final polish. If it does not look like your brand made it, it does not ship.
Brand doing well, hires an agency, results are fine for a quarter, then flatten. The agency's answer is always the same: tighten the targeting, split the audiences, lift the budget, blame the season. Across 500 accounts we almost never found a targeting problem. We found accounts running four or five ads a month.
Meta took the targeting away from advertisers and started doing it themselves, reading your creative to decide who sees what. Since Andromeda, your ads are your targeting. An agency built around audience management is optimising a lever that no longer exists. The bottleneck moved to creative, and most teams never moved with it.
adiverse is structured around producing enough creative variety for the algorithm to actually work, with someone experienced deciding what gets made and where the budget goes. We'll use whatever tools get the volume up, but a strategist with 7 years in Meta signs off before anything spends a dollar. Judgment at the speed the platform now demands. Since Andromeda the media buying side is far more straightforward than it used to be, so most of our time now goes into creative strategy, which is the part most agencies do badly.
Every creative, every campaign structure, every budget change is checked by an experienced strategist before it touches your account. Zero exceptions. Tools propose, experience decides.
We're loyal to results, not software. We constantly test what's actually moving the needle and drop what isn't, so you're always running on the current best stack, not the one we bought a subscription to in 2024.
You'll always know what's running, why it's running, and how it's performing. Weekly updates in plain English, honest numbers, and if something isn't working, you hear it from us first.
Since Meta's Andromeda update, creative quality decides who sees your ads before budget or targeting gets a say. We build everything around that reality: angles, variety, and testing volume the algorithm rewards.
Get an account audit. A real strategist reviews your Meta account and records a personalised Loom. No automated report, no pitch deck.