# adiverse: Meta ads agency for Shopify brands

> Growth for Shopify brands, through creative strategy, performance ads and media buying. adiverse is a Melbourne-based Meta ads agency for Shopify and DTC ecommerce brands in Australia, the US, Canada and New Zealand.

You are spending real money on Meta and the results have flattened out. We take the whole thing off your plate. Creative strategy, production and the ad account, run as an extension of your team rather than another supplier to chase.

- [Book a Strategy Call](https://hq.adiverse.com.au/clarity-call)
- [Get Your Account Audit](https://hq.adiverse.com.au/free-audit.html)

## At a glance

- **$15M generated for clients** in the last 12 months
- **500 brands** managed and audited
- **Ecommerce specialists:** ecommerce only, nothing else
- **7 years experience** running Meta ads full time
- **Melbourne based**, working AU, US, CA and NZ

## Who you're working with

We're Lachie and Sophie. We are both media buyers and we are both creative strategists. What differs is how we get to an answer. One of us opens the account and sees a spreadsheet, the other opens it and sees a story, and an account that is actually growing needs both.

- **Lachie leans analytical.** Account structure, budget decisions and reading what the data is telling us to do next.
- **Sophie leans creative.** Angles, concepts and everything your customer sees in the feed. Performance over looks, every time.

Since Andromeda, the media buying side of Meta is far more straightforward than it used to be. The lever that actually moves accounts now is creative strategy, and that is where most of our time goes. Seven years and 500 brands managed and audited between us.

[More about us](https://hq.adiverse.com.au/about.html)

## Client results

Spend, tracked revenue and ROAS, straight from Ads Manager. Never rounded up, never estimated.

| Brand category | ROAS | Spend | Revenue |
|---|---|---|---|
| Golf accessories | 22.1x | $32,048 | $708,801 |
| Off-grid gear | 9.6x | $97,528 | $933,013 |
| Lawn care & supplies | 7.0x | $36,337 | $254,590 |
| Hot sauce brand | 6.5x | $24,828 | $161,510 |
| Auto parts | 5.5x | $374,195 | $2,065,466 |
| Kitchenware | 4.3x | $262,019 | $1,124,356 |

[See the full case study library](https://hq.adiverse.com.au/work.html)

## How it works: from audit to live and scaling in under 30 days

1. **Ad account audit.** We go through your creative, your account structure and your tracking, then send you a personalised Loom walkthrough. A real person reviews it, so you get specifics rather than an automated report full of generic recommendations.
2. **Creative strategy.** Customer research, competitor ad libraries and seven years of data go into a creative roadmap. It is built for your brand, your audience and exactly where your account is stuck right now.
3. **Account strategy.** We rebuild the account around what the algorithm actually rewards. Campaign structure, budget allocation and testing plan, all set up so the creative we produce has the best possible chance of finding your buyers.
4. **Launch, manage and scale.** We produce the creative, launch it inside your account and move budget behind what is winning. We take a proactive approach, so you hear from us when something moves rather than on a monthly schedule.

## Built for the way Meta works now

Traditional agencies have the judgment but move too slowly to feed the algorithm what it needs. The usual fix is to drop your standards on creative. We didn't want to do either.

- **Creative is the targeting.** Since Andromeda, Meta decides who sees your ads based on your creative. We build the strategy around what the algorithm actually rewards, not the audience-splitting playbook that stopped working two years ago.
- **Performance over looks.** Your account needs far more creative than a traditional production process can deliver. We get the variety up without dropping the bar. Every asset is judged on whether it will sell, not on whether it wins a design award.
- **An extension of your team.** Media buying and creative strategy sit in the same place, so nobody gets to blame the other one when performance moves. We have 500 brands over 7 years behind us, and we take a proactive approach, so you hear from us the week something changes rather than the month after.

## How we compare: agency, freelancer, or adiverse

| What your account needs | Typical agency | Freelancer / in-house | adiverse |
|---|---|---|---|
| Creative volume the algorithm needs | A handful of new ads a month, on a retainer schedule | Whatever one person can produce between other clients | 30+ formats in rotation, refreshed every week |
| Media buying and creative owned by the same team | Usually split, or creative is left to you | One person doing both, stretched thin | Both, under one roof, so we know which lever moved the result |
| Experience actually on your account | Often sold by a senior, run by someone junior | Varies enormously, and you find out slowly | 7 years in Meta ads, 500 accounts managed and audited |
| Reporting you can act on | A monthly deck of platform metrics | A screenshot of Ads Manager | Spend, revenue and ROAS every week, in plain English |
| Keeps up with algorithm changes | Often lags a year or two behind | Rarely has time to keep up | Built around Andromeda from day one |
| Your time required | Medium. Lots of meetings, slow approvals | High. You end up project managing them | Minimal. You run your business |

## Three ways to work with us

### Full Account Management (ready to scale)

Creative and ad account, handled end to end. We run the strategy, production, testing and scaling as an extension of your team rather than another supplier to manage.

- For brands spending $5k+/month on ads
- Ongoing creative strategy and production
- Full Meta account management
- Weekly reporting and a proactive approach, so you hear from us when something moves

[Meta Ads Management](https://hq.adiverse.com.au/meta-ads-management.html) · [Book a Strategy Call](https://hq.adiverse.com.au/clarity-call)

### Creative Sprint (intermediate)

30 unique, launch-ready ads across 30 proven formats. The testing volume the algorithm rewards, without the agency retainer.

- 30 unique static ads across 30 distinct formats
- Built on your brand DNA, every asset judged on performance over looks
- Designer polish on every asset
- Launch-ready files, yours to run in your own account

[See the Creative Sprint](https://hq.adiverse.com.au/30-ai-ads.html)

### One-Time Setup (beginners)

For brands earlier in the journey. We set the fundamentals correctly across tracking, account structure and creative foundations, so everything you build after it actually works.

- Pixel & CAPI tracking set up properly
- Account structure built on 2026 fundamentals
- Creative foundations & your first ad set
- A clear roadmap for your first 90 days

[Get Your Account Audit](https://hq.adiverse.com.au/free-audit.html)

## What founders say

- "We've now tested this team in basically every scenario. Pre sale, during, post sale, flash sales, competitions. Every single time they come up trumps with a brilliant return, even in the toughest market conditions." (Kids toys brand)
- "$33k, up $7k on our best month ever. We are so happy with the results and can't wait to see if the run continues." (Supplements brand)
- "Our sales are up 500% this week compared to last week, after relaunching our Meta ads with their strategies." (Beach accessories brand)
- "They have such a big role in keeping our business consistently flowing." (Golf brand)

## FAQ

### What if we've already tried Meta ads and it didn't work?

That's usually the starting point. Most accounts we audit have structural issues: the wrong campaign objectives, stale creative, or over-reliance on broad targeting without the creative quality to support it. We can identify exactly why it didn't work before we touch anything.

### Who is adiverse best suited for?

Full account management is for Shopify brands spending, or ready to spend, $5k+ per month on Meta ads and serious about scaling. Earlier than that, the Creative Sprint and our One-Time Setup are built for you. Either way, we work best with founders who want real performance transparency, not a black box agency relationship.

### Do I need a big budget to work with you?

For full account management, we work with brands spending $5k to $50k+ per month on ads. That's the level where the management model pays for itself and there's enough data to iterate properly. Below that, start with the Creative Sprint or a One-Time Setup and scale into management.

### How do you approach creative differently from other agencies?

We concentrate our time and energy on creative strategy because that's the biggest lever in Meta ads right now. We use AI tools to move faster and produce more variety. But a human strategist reviews every asset before anything goes near your ad account.

### How involved do I need to be day to day?

Minimal. We run the account, produce the creative, and send you a weekly update. You'll sign off on the creative strategy upfront, but you won't need to live inside Ads Manager. That's the point.

### How soon should I expect results?

Most accounts see meaningful data within the first 30 days. Real performance improvements, higher ROAS and lower CPAs, typically show in weeks 4 to 8 as winning creatives are identified and scaled. We don't promise overnight results, but we move significantly faster than any traditional agency.

## Find out where your ads are leaking

You'll get a personalised Loom video from a real strategist walking through exactly what we found in your account. Not an automated report, not a generic checklist.

- [Get Your Account Audit](https://hq.adiverse.com.au/free-audit.html)
- [Book a Strategy Call](https://hq.adiverse.com.au/clarity-call)
- [ROAS Calculator](https://hq.adiverse.com.au/roas-calculator.html)
- [Contact Us](https://hq.adiverse.com.au/contact.html)

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